They track a wide variety of product KPIs to measure how well the company is doing delivering a CPE, such as revenue and customer growth, engagement, and retention. MetricsThe CPO looks at metrics from a product experience standpoint. CEO und CFO: Chief-Titel und was sie bedeuten The CTO owns the technical direction that the company will take. The Traditional Players For the purposes of this discussion, description will center on the engagement between the CTO (Chief Technology Officer), the CIO (Chief Information Officer), the CMO (Chief Marketing Officer), the CDO (Chief Digital Officer), and the other variety of CDO (Chief Data Officer). Das heißt, er ist für die Qualität und die Wettbewerbsfähigkeit der Produkte als auch Dienstleistungen verantwortlich. It means honoring the product vision and strategy while considering new approaches to delivering value to customers. The CTO must also apply their technical know-how to ensure technology applications reflect the way customers want to interact with the product. The CTO studies technology solutions to make recommendations for enterprise architecture and how work should best get done. The one obvious difference between the traditional definition of the roles is that the CIO’s job is largely internal, while the CTO role is more external. If you continue to use this site we will assume that you are happy with it. CTO stands for Chief Technology Officer and is generally an executive position for technology companies. Dafür muss der COO allerdings keine strategischen Entscheidungen über die Ausrichtung und … While both the Chief Product Officer and the Chief Technology Officer are focused on better serving the customer, the CPO owns the why, what, and when while the CTO stays in charge of the how. But the true CPO drives the why and what—and the how if they also have engineering, or collaborates on the how with a CTO or head of development if not. Yes, it’s possible to find Chief Product & Technology Officer roles out there now. Er kümmert sich um die Serverfarm, die Software, eBusiness etc. The CTO also ensures that at no point in time, the organisation adopts new technology for the sake of being new. Required fields are marked *. In contrast, the CISO may report to either the chief technology officer, chief information officer (CIO), or perhaps, a CEO directly and may also have a dotted line to the board. — the world’s #1 roadmap software — and the author of the bestseller Lovability. The Product Manager vs. the CEO vs. the CTO Published on October 14, 2019 October 14, 2019 • 64 Likes • 2 Comments Wikipedia defines this title as “a chief innovation and product officer (CIPO), sometimes designated as chief product officer or chief production officer, is a corporate title referring to an executive responsible for various product-related activities in an organisation, especially a corporation”. I will go over a few differences for these roles in this short article. Recently it became more common for smaller organisations to introduce CPOs to handle increased complexity when managing/planning multiple products, diverse audience and new/existing product/market opportunities. Role of CIO. CIO stands for Chief Investment Officer or Chief Information Officer; the role depends on the industry. On the other hand, the CTO is another executive-level position in a company whose occupation is focused on scientific and technological issues within the organisation. At this point the CTO needs to base its case on the ability to solve the real problems the customers are facing. More role confusion too. Despite the common belief that there is very little difference between CTO and CIO, these are in fact two different positions which have two different job descriptions.. So, it is helpful to examine and define the specific responsibilities to set meaningful boundaries between the positions. I considered doing so myself in the past and know a few people who…, Trepidation. They also look internally to track progress against the product plan and team goals. The key difference is that a CIO focuses on information systems (communication workflow), with the aim of increasing efficiency, while a CTO is responsible for … Classically they are found in more established and mature companies. A Chief Operating Officer (COO) is the corporate executive who oversees ongoing business operations within the company. Commentdocument.getElementById("comment").setAttribute( "id", "af959fb485804b87db0cad01ece59b60" );document.getElementById("bce71fd2db").setAttribute( "id", "comment" ); Save my name, email, and website in this browser for the next time I comment. They also want to look at customer interactions with the product to understand how it is being used. In jedem Hightech-Unternehmen gibt es einen Chief Technology Officer - kurz CTO. And that is why more and more companies are adding executives who are specifically focused on those products and the technology needed to ensure customer love. Your email address will not be published. Here's a quick breakdown of the distinguishing characteristics of … The Chief Product Officer (CPO) and the Chief Technology Officer (CTO) are two of the most important roles and two strategic additions to the c-level. The CPO needs to ensure that each sub-department is led by a unified and cohesive vision. ... CPO, or CEO. Also, it adds business units are more relying on to manage these choices. But as we keep adding leaders to the executive suite, there is naturally more overlap in duties. The CPO and the CTO have the biggest impact when they work well together. Build product like you always wanted. They're both heavily focused on fueling success. Aufgabenbereiche des CTO. And maybe a touch of excitement. Here are four areas of similarity between CPOs and CTOs — and how the roles differ: StrategyThe CPO is responsible for the “why” of the product — the strategic approach to what will be built. This is an operations role and since it is internally facing the CIO is typically responsible for Infrastructure, Service Delivery, PMO, etc. And at a strategic level, they often must look across product lines and portfolios at how well many products are tracking towards the overall vision. and is focused on the company’s top line. The Product Crowd is a platform for individuals who want to learn from other product experts, discuss and share their experiences or test and evolve product ideas. The CTO is responsible for the “how” of the product — the strategic approach to development and delivery. Henry puts it best. Consequently, the CPO and CTO need to be focused on better serving its customers, the CPO owns the why, what, and when while the CTO stays in charge of the how. In der nachfolgenden Tabelle wollen wir euch mal die Bedeutung geläufiger Titelabkürzungen erläutern. CIO = Chief Information Officer; CFO = Chief Financial Officer; CTO = Chief Technology Officer; CSO = Chief Security Officer; CCO = Chief Compliance Officer; CKO = Chief Knowledge Officer; Der CIO ist nichts anderes als der Boss der IT-Abteilung. We will call that person our Chief Product Officer (CPO). This is the CTO’s guiding principle when it comes to exploring new technologies and approaches. The CPO constantly monitors market trends and studies well its new, existing and potential customer to determine which direction the product can take or must take to satisfy market and ensures a better future, whilst honouring the product vision and strategy and considering/revisiting new approaches to deliver value to the organisation, to the current product portfolio and target audience (new and existing customers). Was ist denn nun ein CIO, ein CFO…? These leaders are critical to the product’s success and work closely. What it means to have a product first business. Internally, the best CTOs keep track of metrics such as team velocity, product defects, and cycle time to improve the development process. Both roles are mission critical to the organisation and to the overall success of the company. The CTO leads technical groups within a company. InnovationThe CPO studies customers and the market and looks for what direction the product can and should take in the future. The people that report to the CEO include: The CBDO (Chief Business Development Officer), CFO (Chief Financial Officer), COO (Chief Operating Officer), CMO (Chief Marketing Officer), CIO (Chief Information Officer), CCO (Chief Communications Officer), CLO (Chief Legal Officer), CTO (Chief Technology Officer), CRO (Chief Risk Officer), CCO (Chief Creative Officer), CCO (Chief Compliance … Generell ist der Chief Technical Officer dafür zuständig, die Vision, die das Management eines Unternehmens verfolgt, in die IT-Struktur zu tragen und voranzutreiben. In deutschen Gesellschaften entspricht die Funktion ungefähr dem Leiter Einkauf in einer GmbH oder dem Leiter Beschaffung/Einkauf in einer AG, … In many cases, the CPO may have grown into the role from within the organization coming from IT, compliance, or HR. The Chief Product Officer (CPO) and the Chief Technology Officer (CTO) are two of the most important roles and two strategic additions to the c-level. Brian writes and speaks about product and company growth and the adventure of living a meaningful life. Es besticht durch sein optimiertes Design, das schlank und modern ist. Zudem koordiniert er auch die operativen Teilbereiche des Marketings und Vertriebs. The CPO vs CTO – Companies, even smaller ones are including more focused based roles that cater for both product and technology. The CIO and CTO job roles are frequently confused, but there are clear distinctions between the two positions in most large enterprises. Plus, the CPO can charge these needs besides new on-premises software jobs. The product plan explains to the organization why they are building the product, what features and requirements are included, and when phases and tasks are due. Mit seinem ausgeprägten technischem Wissen sorgt der CTO eines … So, it is worth taking a look at the difference between two related but distinct positions: Chief Product Officer (CPO) and Chief Technology Officer (CTO). The CPO focuses on the ‘why’ rather than the ‘how’, focuses on the overall product strategic approach to what will be built, must provide a strong vision and be an avid vision evangelist. Hier agiert der CTO als Schnittstelle zwischen dem Management und den technischen und Produkt-Abteilung eines Unternehmens. The CPO works alongside the CTO to address the technological aspects of a product. Become a CPO and Secure a High-Powered, High-Earning Future They represent the customer internally, communicating learning through research and analysis, sharing insights with internal partners such as marketing and sales leaders, and encouraging the product team to talk directly with customers. The CEO relies on these teammates to research, analyze and share relevant data and insights about the market and customers. Der COO übernimmt die Leitung für das operative Geschäft eines Unternehmens. And the CIO plans should be moved to the cloud. Reisen mit leichtem Gepäck: Das Latitude 5500 ist mobiler und leichter tragbar als je zuvor. It may be a…, Have you ever quit a job because you did not get the promotion or title change that you wanted? Other soft skills are also required such as leadership and supervision however we will not go into so much detail about the latter. CustomersThe CPO has a thorough understanding of customer desires and behaviors because they spend a lot of time with them and the people internally who serve them (e.g. Die Bedeutung von CEO, CFO und COO. Hinter diesem Titel versteckt sich der technische Visionär einer Firma, der die Produktentwicklung vorantreibt und das Entwicklungsteam erfolgreich anführt und motiviert. And this growing stature has further blurred lines between the CPO and another senior executive: the chief technology officer … To answer this question, we first have to define and differentiate between the roles of the Chief Product Officer (CPO) and a Chief Technology Officer (CTO). You are probably familiar with the “elevator pitch.” You know, the one-minute speech every seasoned salesperson has memorized to deliver at a moment’s notice. The CTO focuses on ‘how’ the product will be provisioned to achieve its strategic approach. Chief Procurement Officer, gelegentlich auch Chief Purchase Officer (abgekürzt CPO, deutsch Einkaufsleiter) ist eine Funktionsbezeichnung aus dem angelsächsischen Raum.. Der CPO ist für die Beschaffung innerhalb eines Unternehmens verantwortlich. You can also read more about a typical Product Management Framework that may be adopted within product teams in our blog post here. Tactically, this work includes cost-benefit and return-on-investment analyses to figure out which platforms and solutions have the best chance of paying off.
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